Why was Rolex brushed aside when Federer won his 18th title?


It’s actually been over 10 years since Bunny has watched a proper tennis match, and it was purely by chance that he was able to follow the Australian Open this time – every time he spent his days in the gym, he had to watch the matches to relieve his boredom. Especially seeing Federer’s quarter-final stalemate, was so shocked that I almost fell off the treadmill ……

I was amazed that this old man, who existed in my memory more than 10 years ago, was still so resilient. The rabbit didn’t even think he was in the final, and what’s even scarier is that the opponent was also an old man, the king of red clay, Rafael Nadal – a meeting of the “old men”, a memorial of a generation.

When Federer had not yet won the title, there was a picture that had already been circulated among friends.

I don’t know who took the picture, whether it was intentional or just a random snap, but the Rolex crown seems to have foreshadowed the end.

Some are excited for the return of Ferdinand, while others cry out for Rolex’s vision. Indeed, as the face of Rolex,Best Replica Rolex UK Shop For Men the former King of Heaven has been quiet for a long time, but for the sport itself, love and perseverance are the greatest joys.

When you do the math, it has been over four years since Federer won a Grand Slam title since Wimbledon 2012, and last year, he also endured the longest six-month break of his career. So when the major bosses of this Australian Open return one by one, as the 17th seed, Federer is seen more as a bomb, blowing up a few on the way ……

Most of the fans who love him are also comforted by the fact that “there has been too much glory and finally the time has come when you can enjoy the game not for the result.”

On an interesting note, it is said that in October last year, Nadal opened his tennis school and invited Federer to be his guest. Federer recalled that the two men joked that one had a leg injury and the other a wrist injury and that they would have to play exhibition matches from now on. As it turned out, the two played their “exhibition match” right through to the Australian Open final.

Fans marvelled that “the world tennis scene had gone back to the way it used to be overnight (the top two women’s singles players, Wei and Xiao, cooperating to complete a nostalgic Australian Open)”, but in the rabbit’s eyes, this was proof of the value of “the old and the strong”.

See the international rice ring, it matches the blue of the Australian Open

By the way, for your information, Federer was wearing a Greenwich II, the very popular Intercontinental ring, yesterday.

As Bunny has written before, the second-hand market for this watch (116710BLNR) is also very strong

I don’t think Rolex expected the spokesman to do so well that he just followed the brush with it himself. No one seems to be able to separate Federer from Rolex when they see him.

Rolex, as co-sponsor of the Australian Open and conference timepiece, put the logo in all the places that put Rolex fans in the mood

And the timekeeping, too, has always been with Federer.

The colour of Federer’s shoes and the numbers on the plaque also match

The ubiquitous crown

In fact, Rolex itself has a history with tennis, the first collaboration being the Wimbledon Tennis Championships in 1978, which became the conference timepiece. Others include the Australian Open, the Shanghai Rolex Masters and many others.

The focus on the sport itself has long since transcended betting on a particular champion. So one or two people do not sway a brand’s likes and dislikes, or momentary sales pressure.

Rolex’s endorsements in the tennis world include, in addition to Federer, Li Na, and Justin Henin. Henin, also counted as a legend of her time, the only player to choose to retire from her seat as world number one. Li Na, apart from being a champion, is admired for her resilient personality and her courage to challenge the system.

Why is it that as soon as Federer won the title, people have taken it upon themselves to turn on the Rolex? The rabbit has been thinking about how to choose a spokesperson that will inspire our admiration.

First of all, of course, it should be strength, but can strength and popularity really be proportional? I’m afraid this is something that many brands care about. For example, in the entertainment industry, there is a lot of fresh meat with a lot of fans, and even though they know that their faces are paralysed, there are still people who have to bend over backwards, at the expense of the quality of their work. “The number of fans” is a measure of how many people are panicking.

The Rolex is not looking for film and television stars, and ignore the net, not chasing the momentary eyeballs, down to earth, this is also the Rolex insistence, even in the field of music endorsement, people want to be classical music, do not care about the so-called runaway “diva” ……

In comparison to the world of entertainment, the arena is a relatively fair field and the status of a champion is in itself a symbol of strength, but Rolex also understands that no one will always be at the top and that perseverance and hobby are the root of all quality.

Federer in his Daytona

With 18 titles, which took more than 10 years, in which there were peaks and lows, Federer said, “I hope to see you next year, and if I can’t, this year’s trip was a good one!”

There is no such thing as a rush, nor is there too much downbeat anger, whether it’s the world number one or 10 out of 10, still running on the field he loves, to get to this point, the 35-year-old “senior” Federer has long seen through the nature of the field, and that’s exactly what moves us.

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